Let's be clear.

Forget about optimising, 'finding the perfect routine' or biohacking to feel 'good' – this is about obsession. To elevate the spirit.

We need less longevity and more meaning. Less focus on the ego, more focus on the whole. More building, less consuming. Less reacting, less spectating, more winning.

Whether it is pushing for that personal record or overcoming that mental obstacle: it is via the mission you can pursue excellence, also known by the Ancient Greeks as Arete.

Go for the win in any field you desire, through the struggle and sculpt the tomorrow you imagine

– 'cause you owe it to everyone. 

The mission is now.